Do the Woo has a new name and a bigger vision. Rebranded as OpenChannels.fm, the long-running podcast network is leaning into what it’s become — a home for stories across WordPress, open source, and the open web.
Launched today at WordCamp Europe 2025 in Basel, Switzerland, the rebrand reflects how far the network has come since Bob Dunn started it as a solo WooCommerce podcast in 2016. It now spans five flagship shows, 14 individual series, and 30 volunteer hosts.
“Personally, I am most proud of the voices, connections and friendships that have evolved with hosts and guests,” said Dunn. “And the growth we have experienced were my ideas, but my hosts and people from the community make it a reality. I couldn’t be happier with where we are today.”
That spirit of collaboration has been a constant throughout the network’s evolution. After an early rebrand to the WPeCommerce Show, the name Do the Woo returned in 2018, and the podcast quickly became a hub for conversations around WooCommerce.
Fast forward to 2024, and a partnership with WordPress.com gave Do the Woo a new home and better infrastructure, while Dunn remained an independent voice, saying at the time: “Do the Woo is still mine 😄.”
Today, the network’s shows explore everything from accessibility and AI to agency life, enterprise, the Fediverse, and publishing — as well as WooCommerce.
With the transition to OpenChannels.fm, the podcast network now produces five umbrella shows:
- Do the Woo, focused on WooCommerce
- WP Voices, highlighting people shaping WordPress
- Content Sparks, exploring digital publishing and media
- Open Source Reach, on business, community, and accessibility
- Open Web Conversations, covering federated tech and decentralization
Each show features several series, co-hosted by a range of personalities across the WordPress community, including long-time hosts like WevDevStudios CEO Brad Williams and Guildenberg’s Jonathan Wold, as well as new hosts like YouTuber Christian Taylor and Post Status Executive Director Michelle Frechette. Dunn will continue to host his solo series, BobWP Unplugged.
“When you really look at the rebrand, the biggest impact is the channels and sites name and restructuring. All the content and hosts you have grown to love have not gone anywhere,” Dunn said.
“The good news is, Do the Woo is still part of us. It is now the show where you will find all our series around WooCommerce.”
The rebrand also brings a complete site overhaul, with landing pages for each show. Improved search and subscription tools, as well as new ways for listeners to support individual series, were introduced last year and remain.
A public changelog that Dunn has maintained since 2016 documents every step of the journey—from design tweaks and new sponsorships to co-host pairings and “bugfixes” like “Added co-host Brad Williams because listeners didn’t want to hear just BobWP” in April 2018.
While the timing coincides with wider conversations about WordPress governance and contributor dynamics, Dunn says the decision to rebrand has been in the works for months.
“While recent conversations within the WordPress community might make this timing seem significant, our decision to rebrand was in motion long before,” said Dunn. “This is not a reaction to current events but a natural progression of our platform’s growth.”
Disclaimer: The Repository’s Publisher, Rae Morey, is an OpenChannels.fm host on the Content Sparks show.
